The Tamilnadu Open University has gained a lot of popularity in the last couple of decades. TNOU MBA-Second Year-Advertising and Sales Promotion (MSP-41) Papers are a part of the very important program taught at the university as the management in Advertising and Sales promotion. The paper is based on the entire curriculum.

Importance of the paper

Management degree is the highest possible degree the candidates might get. So it obviously one of the most competitive ones and involve a rigorous study plan. The TNOU MBA-Second Year-Advertising and Sales Promotion (MSP-41) Papers are indeed very comprehensive and consist of questions from all the topics that are covered as a part of the syllabus prescribed by the university..

Format

The format for this paper is very simple and is just like any other conventional Tamil Nadu Open university papers. If you are pursuing MBA from TNOU, you will have to appear for this paper which will be carrying 75 marks and you are supposed to score maximum out of it.

Paper pattern

Here you will find two sections, one for short answer questions whose marks are 5 and answers are supposed not to exceed 2 pages and other section for long answer questions whose marks are 15 and answers are supposed not to exceed 5 pages. You have to answer 3 short answer questions and 4 long answer questions.

Some questions from the question paper

The questions that most frequently feature in the question paper are

1. Briefly explain the various types of advertising.

2. What is meant by reach, frequency and cost of advertising?

3. Explain “Media Planning” and “Media Scheduling”.

4. Briefly write about “Appeals” in advertisement messages.

5. What are the various types of sales promotion techniques?

6. Explain the parts of an advertisement.

7. Explain the essentials of a good advertising copy.

Time allotted

Don’t expect to get more than 3 hours.

Recommended books

The most popular books are Sales Promotion Management (The Prentice Hall Series in Marketing) John A.Quelch and Major Account sale strategy by the same publishing hall.