Kuvempu University BBM Second Year-Marketing Management and Service Management Papers

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The Kuvempu University is famous for its management courses. The fact that in India there are loads of companies and all of them try to make a mark in the business. For that it is very important that they have a good understanding of the market and the temperament of the consumers so that they can produce according to the consumer demand. This is where the utility of the marketing management comes. Besides it is also very to know the ups and lows of the service sector industries.

Importance of the paper

The Kuvempu University thus provides these industries with the adroit managers that help to take these companies to their full potential. Thus the course is rather important for them as it helps them understand the fluctuations of the market with a better understanding and make profits based on that. Thus it is evident that the paper consists of a lot of questions based on the marketing strategies and the market fluctuation interpretations.

Paper Pattern

Previously this paper used to be of 70 marks, but the University has changed the pattern a bit and now it is of 80 marks. Paper has three main parts with different marks assigned to them. First section has 5 questions with 5 marks weightage, but candidates should write only 3. Second section has 4 questions with 10 marks weightage, but candidates should write only 2. Last section has 5 questions with 15 marks weightage, but candidates should write only 3.

Markings

Section A holds 15 marks, section B holds 20 marks and Section C holds 45 marks.

Few Important Topics:

Few Important topics are benefits of market segmentation, seven Ps of service marketing, characteristics of service, Physical Evidence, Sales Promotion, Marketing Management,  CRM and its benefits, Five channels of goods distribution, packaging and its function, factors affecting pricing decision, elements of service marketing mix etc.

Recommended books

  • Service Management and Marketing: Customer Management in Service Competition by Christian Gronroos
  • Managing the Professional Service Firm by the Amazon books
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