Master of Marketing Management is a postgraduate course, which can be completed within time duration of 2 years. The course study exposes the participants with theoretical, practical, and functional aspects of management. The candidates gain skills not only in mere marketing but also in the application of marketing principles in management. These students apply their marketing skills and abilities in the area of marketing research, Industrial marketing, online marketing, retail marketing, IT marketing, and so on. By gaining experience on the marketing management of small and medium scale enterprises (as part of the course study), MMM graduates usually perform well in the role of Marketing Managers.

Advantages or Benefits of Master of Marketing Management Course

The course study provides candidates with adequate business as well as marketing skills.

The same produce expert marketing professionals who can take instant decisions in marketing. The course study helps the candidate to go with further educational programs in management. Higher studies with specialization in marketing help the candidate to gain lucrative career in academic sector. Apart from this, candidates can find rewarding and prestigious job positions in diverse areas of marketing.

Eligibility required for Master of Marketing Management Course

The bachelor’s degree in any stream is the qualification requirement to undergo master’s course in marketing. The qualification must be obtained from a reputed institution with minimum 50% marks. Some of the institutions carry out entrance exams for the selection of candidates in to the course, which some other consider the score in common management entrance exams conducted nationally. Candidates with adequate score in CAT/GMAT/MAT/ATMA entrance exams are exempted from the entrance exams carried out by the institute.

Application procedure of Master of Marketing Management Course

As the first step of admission, the applicant has to appear for the entrance exams carried out nationally or solely by the institute. The applicant can collect the application form from the official website of the institution or from the website of the concerned authority that carry out the entrance test. Once the candidate scores the cut off mark in the entrance exam, he/she can apply for the course in the institute that offers the same. Here the candidates are called for final round selection, based on the marks of the entrance exam. Some institutions carry out interview only where as some others carry out GD and interview as part of the final selection.

How to fill application for Master of Marketing Management Course?

The application form for the entrance exam or for applying the course must be filled clearly, before submitting it to the concerned office. The candidate has to understand the guidelines given in the information brochure before filling the same. They should submit relevant documents like Photostat of certificates, recent photographs, etc along with the application as required.

Colleges offering Master of Marketing Management

• Alard Institute of Management Sciences
• All India Shri Shivaji Memorial Society’s Institute of Management (A.I.S.S.M.S)
• Anjuman-I-Islams Allana Institute of Management Studies
• Annamalai University
• Arihant Institute of Management Studies (AIMS)
• Asian Institute of Management Studies
• Atharva Institute of Management Studies
• Audyogik Shikshan Mandal Institute of Management and Computer Studies
• B.V. Institute of Management Studies and Research
• Chetanas Ramprasad Khandelwal Institute of Management & Research
• I.E.S. Management College & Research Centre
• I.I.S. University
• Institute of Business Management & Research
• Institute of Management & Computer Studies
• Institute of Management Studies & Research (M.G.M.I.M.S.R)
• Jyoti Institute of Management Science and Technology
• Kristu Jayanti College
• Lala Lajpat Rai Institute of Management
• Lala Lajpatrai Institute of Managemen
• MAEER’s MIT School of Management
• Mahatma Gandhi Vidyamandir’s Institute of Management & Resarch
• Matrix Busimess School (MBS)
• N.L. Dalmia Institute of Management Studies and Research
• Pratibha Institute of Management Studies
• Prestige College of Management & Technology
• S.I.E.S. College of Management Studies
• Sinhgad Business School
• Sinhgad Institute of Business Administration and Computer Application
• Sinhgad Institute of Business Management
• Sinhgad Institute of Management
• Sinhgad Institute of Management and Computer Applications
• St. Francis Institute of Management and Research
• Suryadatta Institute of Management & Information Research (SIMIR)
• University of Pune
• Vishwakarma Institute of Management
• Welingkar Institute of Management Development and Research

Course Curriculum of Master of Marketing Management

Semester – I

• Principles & Practices of Management
• Principles of Marketing
• Fundamentals of Management Accounting
• Managerial Economics
• Research Methodology
• Consumer Behavior
• Business Communication
• Fundamentals of Information Technology

Semester – II

• Services Marketing
• Retail Marketing
• Sales Management & Personal Selling
• Distribution Management & Logistics
• Market Research
• Relationship Marketing
• Indian Economic Environment
• Field Work + SPSS

Semester – III

• International Marketing
• Laws related to Marketing
• Financial Services Marketing
• Marketing Communication
• Retail Operations Management
• Project Work
• Foreign Language
• Virtual Marketing

Semester – IV

• Brand Management
• Strategic Marketing
• Export Documentation & Forex Management
• Direct Marketing
• Industrial Marketing
• Rural & Agricultural Marketing
• Entrepreneurship Development & Project Management
• Foreign Language

Text Books for Master of Marketing Management Course

• Principles of Management by Koontz & O’Donnel
• Essentials of Management by Joseph I, Massie
• The Practice of Management by Peter F Drucker
• Tasks, Management, Responsibility & Practice by Peter F Drucker
• Management by Stoner, James AF
• Organizational Behavior by Fred Luthans
• Human Behavior at Work by Keith Davis
• Organizational Behavior by Robins SP
• Psychological Dimensions of Organizational Behavior by Staw BM
• Human Relations & Organizational Behavior by R.S. Dwivedi
• Management-global perspective by Heinz Weirich, Harold koontz 6
• Principles of Management by P.C.Tripathi,P.N.Reddy
• Essentials of Management by Harold Koontz,Heinz Weihrich
• Principles of Management by T.Ramaswamy
• Marketing Special Indian Edition by Dhruv Grewal, Michael Levy
• Marketing by Stanton,,Michael Etzel,Walker(Tata )
• Marketing Management by V.S.Ramaswamy and S.Namakumari
• Principles of Marketing by Philip Kotler and Gary Armstrong
• Marketing by Bovee and John Thill
• Marketing Models by Lilien & Kotler & Moorthy
• Case Studies in Marketing – Indian context by R.Srinivas
• Marketing Management Text and Cases in Indian Context by Dr.K.Karunakaran
• Marketing Management Text and Cases by Biplab Bose
• Marketing Management by S.A. Sherlekar
• Product Management by S.A.Chunawala
• Marketing Management by Philip Kotler
• Introduction to Management Accounting by Horngreen and Sundlem
• Principles of Management Accounting by Manmohan & Goyal
• Cost and Management Accounting by S.M.Inamdar
• Management Accounting by Dr. Mahesh Kulkarni
• Cost Accounting by Khan & Jain
• Management Accounting by Khan & Jain
• Theory & Problems in Management & Cost Accounting by Khan & Jain
• Cost Accounting by Jawaharlal
• Cost accounting by B.K.Bhar
• Statistical Computing by S.P. Gupta
• Mathematical Statistics by S.C. Gupta & V.K. Kapoor
• Research Methodology by C.R. Kothari
• Research Methodology by Dr. V.P. Michael
• Business statistics by Leonard J.kazmier
• Complete Business statistics by Atzel
• Managerial Economics by D. Salvatore
• Managerial Economics by Peterson and Lewis
• Managerial Economics by G. S. Gupta
• Managerial Economics by Mote, Paul and Gupta
• Managerial Economics by D. C. Hague, Longmans
• Managerial Economics by Joel Dean
• Managerial Economics by H L Ahuja
• A study of Managerial Economics by D.Gopalkrishna
• Managerial Economics by D.C.Hauge
• Managerial Economics by Reckie and Crooke
• Managerial Economics by Craig Peterson
• Business Correspondence and Report Writing by R.C.Sharma
• Business Communication by M.Balasubramanyam
• Essentials of Business Communication by R.Pal and Kolahalli
• Business Communication and Report Writing by Sharma, Mohan
• Lesikar’s Basic Business Communication by Lesikar
• Business Communication by Urmila Rai & S.M. Rai

Job and Career opportunities after Master of Marketing Management Course

There exist endless career opportunities for candidates who have completed this master’s level course in marketing. Numerous job openings arise in area of Sales, Advertising, Market research, Public relations, Strategic marketing, and so on. The job responsibility associated with each profile will be different from each other. For example those who are involved in online marketing have to promote the product through online marketing tools where as those who involve in direct marketing follow some other methods.

Common Job Profiles for MMM graduates

• Marketing Executive
• Marketing Manager
• Market Research Analyst
• Brand Manager
• New Product Manager
• Advertising Manager
• Marketing Communications Manager
• Sales Manager
• Public Relations (PR) Director

Remuneration after Master of Marketing Management Course

Marketing is one of the promising careers that offer candidates with attractive salary and additional perks. The initial level salary of MMM graduates will range with in Rs. 8000/- to Rs. 15000/- per month. This may move to the level of Rs. 20,000/- to Rs. 40, 000/- per month. Anyway, salary packages depend on the job responsibility assigned with the person and the reputation of the organization.