Annamalai University offers a three year degree course in Fashion Design (B.Sc. Fashion Design). In the second year of the course the paper on Study of Apparel Marketing is there. The paper is vital to the study of Fashion Design and forms an essential part of the course. Every student of fashion designing should know about Apparel Marketing, since marketing is as much necessary as designing. The pattern of the exam of this paper is given in the following paragraphs.

The paper is of three hours time duration and it carries a maximum of 60 marks. There are three sections in the paper. Section A consists of true/false type questions, five in number. Each question carries 1 mark. So the sub total of this section is 5 marks.

Section B consists of seven questions out of which five are to be answered. Each question is of five marks. The sub total of this section stands at 25.

Section C consists of long answer type questions. Out of the five questions given three are to be answered. Each question carries 10 marks. The sub total of this section becomes 30.

The links to the previous question papers of this subject are given below:

http://www.indiastudychannel.com/exams/ExamPaper81214.aspx

http://annamalaiuniversity.ac.in/oldquest/dec2009/quest_11218.pdf

http://annamalaiuniversity.ac.in/oldquest/may2009/quest_8315.pdf

http://annamalaiuniversity.ac.in/oldquest/questions/quest_4511.pdf