Marketing Research is a task that connects the public, customer and consumer to the marketer through information that is used to define and identify the marketing problems and opportunities. Marketing research is useful in specifying the information needed to address these issues. In other words, marketing research is the systematic collection, analysis and recording of dates pertaining to issues with respect to marketing products and services.

The main aim of marketing research is to assess and judge the issues pertaining to changing elements of marketing mix and its impacts of customer behavior. In India, the task of marketing research is conducted by many companies who are experts in this field in judging the market pertaining to a particular product or service. The list of top players in this sector in India is given below:

Top six market research companies in India:

• Impetus Research Private Limited

• Ugam Solutions

• Cross Tab

• Mu Sigma

• Fractal Analytics

• Market Equations

To know more about these top players in the field of marketing research, read on the content given below:

Impetus Research Private Limited:

Impetus Research is a full service marketing agency offering support and research services to companies ranging belonging to different financial strata ranging from large consulting firms to boutique research agencies. Some of the services offered by them in the marketing Research field are qualitative research, quantitative research and survey programming. They are engaged in multimode data collection, translation and transcription, data processing & analytics and survey programming and hosting.

Ugam Solutions:

Ugam Solutions is one of the leading global provider of market research solutions with more than 1000 knowledge associates in the UK, the USA and India. They have earned international recognition for offering innovative solutions, world-class operations and quality, ad indepth of domain experience and expertise. They are engaged in offering mobile research solutions, healthcare data solutions, international data collection and off-shoring solutions, which includes multivariate analysis, report writing, open-ended coding, data processing & analysis, survey programming and project management.

Cross Tab:

Cross tab offers a full range of analytical and market research solutions to their international clients. They are committed to deliver high quality market research services from managing end-to-end research operations to market research process outsourcing, sample procurement solutions and secondary research. They are operating from the cities of Bangalore and Mumbai in India and Seattle & New York in the USA and London in the UK.

Mu Sigma:

Mu Sigma also has its offices in India, the US and the UK at Mumbai, North Brook and Middlesex respectively. Their ecosystem offers client decision support tapping into multiple industry verticals, supply risk and chain, multiple disciplines in marketing, leveraging and solving high-impact problems. Their highly talented professionals use advanced analytical techniques and tools together with deep domain expertise to solve troublesome business problems of their clients.

Fractal Analytics:

In addition to India, Fractal Analytics have their officers in the UK, Singapore and the USA. They are a leading provider of advanced analytics, which will be of great use to the companies to make better decisions. Their customers were able to develop the turnover of their businesses due to the scientific decision making skills of Fractal Analytics. The services offered by them are text mining, data management, modeling and analysis.

Market Equations:

Market Equations is a result-oriented full service research and business analysis firm offering outsourcing services in these two disciplines for their customers located all over the globe. This company is out-performing in spite of the heavy competition in market research industry mainly because of its decade of year experience in the field of marketing research.

Thus, these companies are engaged in the offering the best market research service to their customers, which is of great use to the customers to produce products and offer services according to the need of the general public.