The usage of techniques in marketing a particular commodity, its line or brand is known as Brand management. It aims at increasing the professed value of merchandise. By the increase in price, the brand equity of that particular product will get amplified too. Those who are interested to join the course in Brand Management should appear in the CAT (Common Admission Tests) or MAT (Management Admission Tests). Only candidates who have a bachelor’s degree in any stream are eligible to do so. This is done for the admittance of candidates into MBA courses which are offered in many institutions in India and abroad. The details are given below.

List of Post Graduate Courses

• Brand Marketing Overview
• Brand Equity
• Brand Positioning
• Choosing Brand Elements
• Designing Brand Building Marketing Programs
• Integrated Marketing Communications
• Brand Equity Measurement
• Growing and Sustaining Brand Equity

Area covered in the Brand Management course

• Principles of Brand Management
• Market Research
• Analysis of the Market Trends
• Consumer Demand
• Brand Launch and USP
• Market Research
• Brand Research
• Advertisement and Marketing
• Brand Promotion
• Distribution, Packaging and Marketing of a Brand

Career Prospects

The career prospects for brand managers are generally high. They can find employment both in our country and abroad. Employment is commonly offered by companies that entertains several brands. The job of a brand manager is to guide the market research team by placing the rules and conditions. When the research is finished, it is his/her duty to examine the facts that’s been collected. It is after then that a marketing strategy is developed. Candidates who qualify the course successfully can find employment as Product Development Manager, Brand Manager, Product Manager, etc. Brand managers can earn a lot with time and experience in the field.  The minimum salary of brand managers in India is around Rs. 7, 00,000 - 8, 50,000 per annum. But this may vary according to the different size, structure, popularity, status along with the geographical position of the company. In foreign countries, brand managers earn as much as $35,000 to $150,000 or more every year. The minimum salary is reported to be about $76,100.

The salary of a brand manager will depend on the responsibilities and experience. When their level or grade is increased, their remuneration will be raised too.