Bachelor of Business Studies is a three year undergraduate course for aspirants having keen interest in pursuing career in business management. Six semesters are there in the BBS course curriculum which includes project and seminar. Those who have passed 12th examination with English as compulsory subject can pursue this course after qualifying the entrance test, group discussion and interview held by the concerned institute.

Career opportunities available after completing BBS course include Business Analyst, Information Analyst, Share Broker, Financial Consultant, HR Executive etc. It is possible for these graduates to join reputed companies like Nestlé, Hindustan Unilever Limited etc. as Public Relations Executives.

BBS course curriculum

Semester I

• Introduction to Modern Business
• Micro Economics and its Applications
• Computing Tools for Business Management
• Basic Statistics
• Business Communication (include Compulsory Project and Presentation)

Semester II

• Organisation Behaviour
• Principles of Marketing (include Compulsory Project and presentation)
• Computer Algorithms and Problem Solving
• Financial Accounting
• Applied Macro Economics
• Summer Training and Report Presentation

Semester III

• Public Relations and Corporate Image
• Market Research (include Compulsory Project and presentation)
• Information Technology in Management
• Production and Operations Management
• Cost Accounting

Semester IV

• Human Resource Management
• Quantitative Technique Management
• Introduction to Data Based Management Systems
• Financial Management
• Legal Aspects of Indian Business
• Compulsory Summer Training and Report Presentation

Semester V

• Specialisation Paper – I
• Specialisation Paper – II
• Specialisation Paper – III
• Business Environment
• Entrepreneurship

Semester VI

• Specialisation Paper – IV
• Specialisation Paper – V
• Business Policy and Strategy
• Design and Management of Information Systems
• Project submission and Seminar

Specialization Paper

• Human Resource Development
• Advanced Human Resource Management
• Industrial and Labour Legislation
• Compensation Management
• Industrial Relation
• Training and Development
• Marketing
• International Marketing
• Advertising and Sales Promotion Management
• Creative Selling
• Sales and Distribution Management
• Consumer Behaviour
• Finance
• International Finance
• Merchant Banking and Financial Services
• Corporate Taxation and Financial Planning
• Capital Markets and Security Analysis
• Security Analysis and Portfolio Management

Career opportunities after BBS

BBS graduates can join Fast Moving Consumer Goods (FMCG) companies like Nestlé, Hindustan Unilever Limited, Dabur India Limited, ITC Limited etc. as Business Analyst or Public Relations Executives. They can enter into these posts after gaining enough work experience and knowledge in any areas related to business. By joining as Business Analyst, one can earn a salary between Rs. 2, 00, 000/- and Rs. 8, 00, 000/- per annum while a Public Relations Manager can earn up to Rs. 9, 00, 000/- per annum.

It is possible for them to join as HR Executive in various HR consulting firms like ABC Consultants. By getting into the job of HR Executive, one can earn up to Rs. 15, 000/- per month. One of the lucrative career opportunity available for BBS graduates is Financial Consultants as they can earn up to Rs. 5, 00, 000/- per annum. Other employment opportunities available for BBS graduates are

• Information Analyst
• Risk Analyst
• Economic Statistician
• Share Broker
• Market Researcher
• Property Manager
• Events Manager

Emoluments generally offered for jobs like Market Researcher, Property Manager etc. is between Rs. 1,00,000/- and Rs. 8,00,000/- per annum. But having said all these, it is always better to for Masters degree after BBS for enjoying higher career profiles and compensations.