The visual communication and digital media is a stream that enables and empowers students for a career in visual and media arts. Students who pursue a course in visual communication and digital media arts are opened to a world of design, motion graphics, animation, digital video production digital art and imaging and multimedia.

What visual communication and digital media is about?

The course is designed to develop and produce globally informed designers and problem solvers, with the focus on technology, integrated arts and research in the areas of the visual arts and communication and media. Special focus will be paid to unique multicultural and diversity issues, dynamic technologies and trends, in addition to history of design, media and computer based arts.

The area of visual communication is an exciting and fast growing industry. Students will be opened to an arts program that gives introduction to technology, research and training to enter this vast career with success. There are large numbers of opportunities in advertising in the print media, multimedia, fashion design, and also in different emerging media such as motion graphics, video, animation, and game design.

The objectives of the course

The main objective of visual communication and media arts modules is to strengthen the knowledge, demonstrative skill and the effective application of concepts and techniques related to visual communication, emerging media, advertising design, visual marketing, animation, digital film generation , fashion design, digital art and elements and principles of art and design. It aims to produce students who are qualified for different opportunities and careers in visual communication, new media and digital arts. In addition to this, visual artists that are critical thinkers, evaluators as well as cultural conscious designers will be provided to the global community. The course will provide assistance to students in their career and higher education by connecting with professionals in the visual communication and the media industry, who can provide valuable suggestions. Moreover it will introduce the participants to visual media artists, producers and designers.

The Film and Television Institute of India

In India, the Film and Television Institute of India (FTII) is the leading institute which is under the Ministry of Information and Broadcasting. It is an autonomous institute under Government of India – one of the famous and prestigious institutes in the country. This reputed institute has contributed many of the eminent actors and directors to the Indian film industry.

The institute offers both post graduation diplomas and certificate courses. The streams under post graduate diploma are direction, acting, art direction, editing, and many more.  It also offers PG diploma courses in electronic cinematography, cinematography and audiography and videography.

The Film and Television Institute of India offers the following courses:

Post Graduate Diploma

The institute offers three year P G Diploma courses in Direction and cinematography. It also offers Post graduate diploma courses in Audiography and Editing. The institute currently offers 12 seats for each of the course.

Eligibility for the course

The candidates should have a bachelor’s degree in any stream. In the case of post graduate diploma in Audiography, the candidate must have studied physics as a subject at plus two level.

The institute offers two year Post graduate diploma courses also. The streams include acting, art direction and production design. The institute offers 12 seats for each of the course.

Eligibility for the course

In the case of Post graduate course in acting, the eligibility is a bachelor degree in any discipline. In the case of post graduate diploma in Art direction and post graduate diploma in production design, the eligibility criteria is a bachelor degree in architecture or applied arts or interior design or fine arts. Students with bachelor degree in painting and sculpture are also eligible to apply for the course.

Certificate courses offered

The institution offers one year certificate courses also. The different courses offered include Script writing, Electronic Cinematography, Audiography and TV engineering. It also offers one year certificate course in direction and video editing. The institute offers 12 seats for the candidates.

Eligibility for the course

In order to be eligible for admission the candidate must have a bachelor’s degree in any of the stream with physics as a subject at plus two level in the case of Audiography.

The selection to the course will be based on an admission test which will be conducted at various centers.

Employment opportunities after various courses in Visual communication and digital media

There is large number of employment opportunities available for those who have completed a course in visual communication and digital media. It includes:

• Design studios
• Online design companies
• Video game and development companies
• Book, newspapers, and magazines
• Packaging firms and publishing houses
• Production or design firms
• Advertising companies
• Corporate design departments
• Museums and galleries
• Education institutions
• Government and non profit organizations
• International TV networks and stations
• Social or viral and online media
• Film industry

With the increasing influence of the various channels of communication such as television, movies and the internet on the masses, the importance of visual communication and digital media has reached a significant level than before. The different communication channels have a profound influence on the minds of the people and so it can bring about positive changes among the people which will lead to social development. This will help in building a nation with responsible citizens who contribute to the development of the nation and the world as a whole.

So the various courses in visual communication and digital media will help participants to enhance their value and prepare them make changes in the society. And since India is large country with the second largest population in the world, the opportunities for visual media professionals will never cease. Different states in India have different cultures and languages, which is a huge potential for those in the film industry as well as in related industries. Let us hope that the emerging visual media professionals will use the opportunities to contribute to the nation positively and be a part of the nation’s development.