The flow of goods and services from the producer to consumer or user is directed by marketing management. Profit is main objective of the customers employing marketing strategies. Providing goods and services at most suitable price to the customers and companies is the purpose of marketing. Keeping clients wishes in mind, all the departments work towards the objectives. Export market also comes under Marketing. Market managers, Market research executives and investigators all come in marketing.

Industrial marketing
Knowledge of products for the consumer is needed as marketing for specialized industrial products is different from marketing consumer goods. Industrial marketing art excel in one to one situation rather than talking to a mass audience.

Nature of Work
Marketing Manager
Business activity involves Marketing, implementing strategies and fixing sales targets are part of sales management. Market network needs to be established by sales executives as they need to locate distributors and establish business infrastructures and supply goods. Market research, product development and promotion all are involved in marketing function.

All the stages need planning and coordinating by marketing managers.  Decisions regarding product design and excellence, costing are made by marketing managers.

Market research
The information about the customers’ preference is given to managers. Planning of marketing strategy is done by the information gathered by the research executive. Products and services people want and their interest can be handled by analyzing the opinions of the consumer.

Product development
Introduction of the new products is done by marketing managers according customer’s requirements. Based on the market research findings they attend meetings and gives presentations.

Publicity officers, packaging designers and advertising agencies, all are involved in promotion campaigns.

Production and promotion and sales and distribution all are coordinated by the managers. Calculating of production costs and sales are involved in pricing.

Sales and Distribution
Maintaining demand and supply is to be ensured by marketing managers. How effective the sales promotion campaign is, the analysis helps in planning future production.

Work Environment
Much of the time marketing managers spent is on discussing with others in touring to visit customers and sale outlets.

Personal Characteristics
Good communication is needed for marketing managers. Persuasive to both inside and outside company people and be able to write and talk clearly. Keeping the objective in mind they need the ability to listen and understand people and their thoughts.

Encouraging, motivating, organizing and accepting responsibilities are a few traits for necessary for manager. Working and willing to adapt to plans to the needs.

For the need of profit, marketing managers need to be good with numerical aptitude as they need it for analyzing sales and research data.

Working through a project with enthusiasm, imagination and attention to details are the most essential personal qualities. Eye for business opportunity, flair to deal with people, gift of communication are the most important characteristics.

Willingness to learn, excellent in communication, technically qualified, good in troubleshooting are the characteristics of industrial marketing people.