Public relations is nothing but the management function that involves evaluation and monitoring of public attitudes and maintaining mutual relations and understanding between an organization and its public. Public might include media, employees, consumers, government and shareholders. Public Relation Officers shortly called as PROs are responsible for internal cohesion in the organization by maintain a clear network of communication between the management and its staff members. The basic objective of public relations field is to develop channels of communication and to establish new ways of seeing up a double-way flow of understanding and information.

Career in Public Relations:

Public Relations became a separate career options when lots of private organizations and even government organizations realized the need for marketing their facilities, services and products. Public image is highly essential for an organization to grow and the role of public relations specialist becomes more essential in crises situation when a perfect and timely transmission of information will go a long way in saving the image of the organization. When it comes to public relations as career option, it is being widely practices for corporate publicity and product publicity to have better relations with the government for publication of magazines for employees, bulleting, newsletter, etc…

Educational qualifications needed for finding jobs in public relations:

Candidates with any of the below-mentioned educational qualifications can find government jobs and private jobs in the field of public relations:

• Bachelor of Arts in Public Administration

• Certificate course in

o Basic image management

o Basic public relations

• Degree course in public relations

• Diploma in

o Public relations

o Public Relations & Corporate Communications

• Master of Arts in

o Public Relations

o Public Administration

• Post Graduate Certificate course in Advertising, management and public relations

• Post Graduate diploma in

o Public relations

o Public relations & Advertising

• Programme in Image Management

These courses are being offered by a number of quality educational institutions in India and candidates with an urge towards the field of public relations can find job placement in these organizations. For taking up PG course in public relations candidates must have completed their degree preferably in the disciplines of humanities, liberal arts and social sciences and duration of most of the PG diploma courses pertaining to public relations is one year. Most of the institutions admit students to these courses based on past merit, while some institutions even conduct entrance examination for candidates seeking admission to higher education courses in public relations.

Recent government job notifications in public relations sector:

Not only private organizations, but government organizations also recruit candidates for the position of public relations office or for the field of public relations and the details of public sector organizations that recently recruited candidates for this field are given below:

• Public Relations Officer – Bharat Earth Movers Limited

• Public Relations Officer – National Institute of Pharmaceutical Education & Research

• Assistant Public Relations Officer - Bharat Earth Movers Limited

Pay scale for public relations officer:

When it comes to government jobs, organizations working under government control in India, recruit candidates for the position of public relations officer in the pay brand of Rs.15600-39100. However, BEML offered a pay brand of Rs.16400-40500 for PRO and Rs.12600-32500 for Assistant PRO. BEML required that candidates must have completed their graduation with PG degree or diploma in mass communication/journalism or public relations from a recognized institution. On the other hand, National Institute of Pharmaceutical Education & Research required that candidates must have completed their PG in public relations with minimum eight years experience in public relations or in the training and placement cell of an educational institution. Therefore, candidates with some years of experience in the field of public relations can expect a better pay brand as compared to fresh Public relations graduates.